Suavitel from Colgate upgraded its package design for both Fab and regular product. Showing soft fabric images were the key issue for the approaching design concept. The photo for both Mom and baby images were proper to use in design.

Key Food introduced the new fabric bleach product. It needed to approach middle class target consumers. Also it needed to develop the line extension, like a citrus Scent.

 

Woolite needed the case study for update its new products. Both package design  layout and bottle design were introduced. The case study developed various design concepts for approching the client's goal.