The cigarette Brand, Doral, needed the case study for upgrading their package design, which needed simple and classical design for the current Doral consumers. The case study created various design concept.

 

The Brazilian cigarette brand, Free, needed to complete new package design and developed line extension. Design needed a new brand identity to extend its line.

The second round case study for Doral. It was much simple and added initializing design element, a Blue ribbon was added.

The second case study for Doral developed the line extension with different schematic color in use. The next one is the simplest design layout for the Doral line extension.