Post's Shreddies needed a new package design for the middle class, which needed the simple layout and shown its product.

Arnold Bread needed the side panel for the Rye Bread. The pattern of Rye Bread used and dominate brand name was necessary.

Magic Marshmallows Cereal shown fun images for the children's view

 

Laura Lynn extended three cereal products. Each pack needed its consistency. The use of primary color separated the extended products.  Whole Grain was more traditional look and shown to the large product view.